Decathlon |
GO TRY

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With this campaign Decathlon breaks away from the conventions of the category

in which often it's all about performance. Decathlon's main goal is to make sports accessible. Not only for the hardcore sporter or the professional athlete.

But for the ones who are taking their first steps in a sport.  

 

Introducing: GO TRY. A campaign focuses less on sports excellence and more on the fun and freedom of trying sports. With Go Try, everyone is invited to forget about their obstacles and try something new. Because the love for sports starts with the first step. The moment you're not totally getting the hang of it yet

and you can still create your own rules.